Server-Side Monitoring vs. Pixel Tracking - Which is Better?
A variety of e-commerce services are turning to server-side monitoring as a way to enhance their information collection processes. While it requires a lot more technical knowledge than normal GTM and may introduce added costs, it can cause greater precision and more reliable information


Pixel monitoring makes use of an item of code to register conversions on your site. It's simple to establish and much less prone to ad blockers.

1. Much more precise information
The conventional technique of tracking conversions on a site, utilizing pixels, is having trouble with altering web browser privacy plans. This indicates that the data being sent to Google Advertisements, Facebook Manager and other platforms is much less exact than it must be.

Server-side tracking is a more safe and secure choice that assists to bypass these restrictions, as it's filled from your very own domain and dealt with as first-party code, indicating it's less likely to be influenced by ad blockers or other protection procedures. This offers more exact information and a more full photo of user trips across channels.

On top of that, this kind of tracking permits services to track conversions outside of the internet site, such as telephone call and in-store gos to, which can be hard for pixel-based tracking. This flexibility provides online marketers more possession over the data they send out, and makes it simpler to follow different data legislations. It's also a whole lot less at risk to scams, as it's harder for deceptive stars to control the system by altering the postback link.

2. Much better control over data.
Server-side monitoring enables organizations to gather and enrich information prior to sending it to third-party analytics/advertising platforms. This boosts data efficiency and accuracy, which can help marketing experts make more informed advertising and marketing choices.

Standard pixel tracking counts on JavaScript tracking codes that are placed in internet site visitors' internet browsers. These tracking codes are commonly blocked by advertisement blockers, which can result in data collection disturbances and incorrect outcomes. Server-side monitoring allows organizations to bypass these limitations and supply exact, constant information that is much less vulnerable to disturbance.

This type of tracking likewise permits companies to track conversions that happen outside of the site, like call and in-store purchases. This is essential considering that new privacy policies such as Apple's Intelligent Monitoring Avoidance (ITP) limit the life span of cookie-based monitoring pixels to 7 days. This is a key reason S2S is a lot more trusted for companies looking for to adjust to these adjustments.

3. Less susceptible to scams
Server-side monitoring makes it possible for companies to control information hauls prior to it reaches third party endpoints, enhancing protection and personal privacy. This is especially essential as different web browsers and systems significantly change how they deal with cookies. For instance, in iphone 14, Safari will just supply first-party cookie information and will not allow pixel-based tracking. Utilizing server-side tracking, you can bypass these restrictions and remain to track conversions that took place beyond your internet site.

In addition, server-side tracking enables you to capture user data directly on your own servers. This gets rid of reliance on 3rd parties, which can be vulnerable to violations and personal privacy offenses.

A server-side radar is a set of instructions that informs your internet site's web server what occasions to videotape. This information is after that sent out to analytics devices like Google Analytics and Facebook Organization. It's additionally made use of to cause event-based advertisements, such as retargeting. On the other hand, pixel monitoring is a different approach that utilizes a little item of code on your website to gather data from users.

4. Easier to implement
Server-side tracking is a data collection procedure that takes place on the internet site's very own web server, bypassing web browser limitations. This means that information accumulated by the website/app is first sent out to the web server where it's processed and then forwarded to analytics devices like Google Analytics or Facebook Pixel.

The advantage of this technique is that it minimizes the range of data management and offers companies a lot more control over transmission, making it typically much more dependable. As a result, it's much less susceptible to data challenges brought on by points like a damaged connection or an energetic advertisement blocker being set up.

With OWOX BI's Server-Side Tracking, your business can accumulate real-time conversion information in the same way that you would certainly with pixels or a cookie, yet this is then passed directly to your advertising and marketing devices on the server. This allows you to have even more precise data and aids make sure compliance with privacy laws such as GDPR. Additionally, it also stays clear of social media retargeting the monitoring limitations enforced by web browsers and ad blockers.