Server-Side Monitoring vs. Pixel Tracking - Which is Better?
A number of shopping organizations are turning to server-side monitoring as a means to enhance their data collection processes. While it requires more technical knowledge than normal GTM and might introduce additional costs, it can bring about better precision and even more trustworthy information


Pixel tracking makes use of a piece of code to register conversions on your internet site. It's simple to establish and less susceptible to advertisement blockers.

1. More precise information
The conventional approach of tracking conversions on a website, utilizing pixels, is having trouble with changing web browser personal privacy policies. This indicates that the information being sent to Google Advertisements, Facebook Manager and other platforms is much less exact than it should be.

Server-side monitoring is an extra secure choice that aids to bypass these restrictions, as it's packed from your very own domain name and treated as first-party code, implying it's much less likely to be impacted by advertisement blockers or other safety actions. This offers a lot more exact data and a much more full image of user journeys throughout networks.

Additionally, this kind of monitoring permits companies to track conversions beyond the internet site, such as call and in-store visits, which can be difficult for pixel-based tracking. This versatility provides online marketers a lot more possession over the data they send, and makes it much easier to abide by numerous data laws. It's likewise a great deal much less at risk to fraudulence, as it's harder for fraudulent actors to manipulate the system by altering the postback link.

2. Better control over data.
Server-side monitoring enables organizations to accumulate and improve information prior to sending it to third-party analytics/advertising platforms. This enhances data efficiency and precision, which can assist marketing professionals make even more enlightened advertising and marketing choices.

Traditional pixel tracking relies on JavaScript tracking codes that are placed in website visitors' browsers. These tracking codes are commonly blocked by ad blockers, which can result in data collection disruptions and incorrect results. Server-side tracking makes it possible for organizations to bypass these constraints and give precise, constant data that is less at risk to disturbance.

This kind of tracking also permits organizations to track conversions that happen beyond the site, like phone calls and in-store acquisitions. This is very important because new privacy plans such as Apple's Intelligent Tracking Prevention (ITP) restrict the life span of cookie-based tracking pixels to 7 days. This is a key reason that S2S is a lot more trustworthy for companies seeking to adjust to these modifications.

3. Less prone to fraudulence
Server-side tracking enables organizations to adjust information payloads before it gets to 3rd party endpoints, boosting safety and privacy. This is especially important as various internet browsers and platforms increasingly transform exactly how they handle cookies. As an example, in iphone 14, Safari will only supply first-party cookie information and will not permit pixel-based tracking. Making use of server-side tracking, you can bypass these limitations and remain to track conversions that occurred outside performance marketing automation of your web site.

Additionally, server-side tracking allows you to capture customer data straight on your own web servers. This eliminates dependancy on third parties, which can be vulnerable to breaches and personal privacy violations.

A server-side radar is a set of directions that informs your site's server what events to videotape. This information is after that sent to analytics devices like Google Analytics and Facebook Company. It's additionally used to activate event-based advertisements, such as retargeting. In contrast, pixel monitoring is an alternative technique that makes use of a little item of code on your webpage to gather information from users.

4. Less complicated to execute
Server-side monitoring is a data collection process that occurs on the website's own web server, bypassing internet browser restrictions. This indicates that information collected by the website/app is first sent out to the web server where it's processed and after that sent to analytics devices like Google Analytics or Facebook Pixel.

The advantage of this method is that it lowers the scope of data administration and offers companies more control over transmission, making it typically a lot more dependable. Consequently, it's much less prone to data challenges triggered by points like a broken connection or an active advertisement blocker being mounted.

With OWOX BI's Server-Side Monitoring, your business can collect real-time conversion data similarly that you would certainly with pixels or a cookie, yet this is then passed directly to your marketing and advertising tools on the server. This permits you to have even more accurate data and assists make sure conformity with personal privacy regulations such as GDPR. Moreover, it also prevents the monitoring constraints enforced by browsers and ad blockers.